It’s a matter of taste… It’s Biscocho Haus Now at Robinson’s Place

Text and photos by Jinki Beldia

When it comes to Ilonggo delicacies, one name has been standing out for almost three decades now. Biscocho Haus has been around since 1975, an enterprise started by the late Dr. Carlos L. Guadarrama and Mrs. Therese J. Guadarrama.

Their specialty product was the Biscocho, a delicacy that has been a top choice for the Ilonggo’s snacks. Not long after, families and friends have started sharing the goodness of Biscocho with those who live away from Iloilo City and even with those out of the country. The growing demand for new variety inspired the Guadarramas to come up with new product lines, most were honed in the kitchens of the Guadarrama-Jalandoni clans. Biscocho Haus bakes its own breads and turns them into the famous Biscocho.

Sometime in 1984, Biscocho Haus already started to establish branches in the Jaro area, then again at General Luna St. 1993, where it was convenient for guests and tourists to visit.

Now you don’t only see Biscocho Haus products in the original branches but also in the shelves of SM Iloilo Supermarket at Valeria, the Iloilo Airport Pasalubong counters and those of private traders in the towns of Iloilo, Aklan, Capiz, Antique and Cebu. Recently, a branch at the SM Traveler’s Lounge was opened.

The Biscocho Haus branch at SM Traveler’s Lounge and newly opened Biscocho Haus at Robinson’s Place are the brainchild of Gerry Guadarrama, the seventh child of Dr. Carlos and Therese. He finished college at the University of the Philippines in Diliman with a degree in Mechanical Engineering. He later finished his M.B.A. with distinction at the Santa Clara University, Santa Clara, California U.S.A.

The proprietors of Biscocho Haus are set to establish more branches so they can be accessible to all those who love their products.

E-mail the author at jinki_young@yahoo.com