Iloilo City, Guimaras link to promote tourism

By Jeehan V. Fernandez

The city of Iloilo will be linking with the island province of Guimaras to promote the tourism industry in this part of the country.

Mayor Jerry P. Treñas said he will meet with Governor Rahman Nava and local tourism officials today, March 4 to lay down the plan on promotion of major destinations here.

The talking points will focus on such that “the regional plan of grouping of sites with a view of complimenting the resources of adjacent areas and promoting balance in developing its activities will be the guiding policy”.

Treñas bared the suggested activities include identification of jurisdictional limits or boundary and responsibilities of covered local government unit (LGU); inventory of potential tourist spots, attractions and other points of interest in every LGU as component of the cluster; preparation of brief history of every historical structure, artifacts, places and other points of historical significance; strategizing accessibility to these sites; identification of support infrastructures, harbors, ports and road system; and providing of sources of funds for development of tourism areas.

In technical preparations, there will be conduct of Seminar-Workshop on Tourism (SWOT) analysis of the tourism concerns affecting the cluster. There will also be defining of development programs to improve the tourism potential of the target area or event.

The marketing strategies, funding, signage and prioritization of budget for development will likewise be evaluated .