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One-Man Photo Exhibit by Francis Dela Cruz
Photography is often associated with the camera. Although no one knows for sure when a camera-type device was first discovered, the camera obscura (Camera = Latin for “room”, Obscura = Latin for “dark”) became popular among Renaissance artists who used it to trace the image projected by light shining through a tiny hole. On one hand, we owe the word “Photography” to Sir John Herschel in 1839, the year the photographic process became public. It was derived from the Greek words for light and writing. Two distinct scientific processes were combined to make photography possible. The first of these processes was optical (Camera Obscura). And the other is chemical (usage of chemicals in developing). The earliest photographic recordings were architechtural and landscape scenes. By 1840, when techniques had improved and exposure times were shortened, Portrait photography became fashionable. Since that time, photography has become an important tool in many fields, with sophisticated techniques and equipment continuing to evolve. From a simple camera obscura, a manual type camera to a highly advanced digital camera.
Nowadays, photography is much easier for everyone. It has become leisure to most people. Though anybody can take pictures, photography is something with a much deeper meaning. It is an expression of emotions. Photographers give life to these special moments and capturing it in one single shot. As what Tommy Page (singer and poet) once wrote “Pictures are frozen captured moments in true life.” Everything in photography matters, from aesthetic, angles, substance to composition and more. A photographer doesn't stop by mere colors; he moves on to make those pictures more alive. Like the works of Francis dela Cruz, an award-winning member of Photographic Society of Iloilo (PSI). Francis who's been in the field for almost 18 years finally said yes to his first ‘One Man Photo Exhibit'. The PSI was founded in 1980 by Bert Ong of Newpost Supply. It started as an association that expressed love and appreciation of beauty through camera. The Hall of Fame awardees are Dr. Vic Pido, Atty. Paul Go, Mr. Napoleon Sy, Mr. Allan Fajardo, Atty. Bert Ong, Mr. Daniel Justiniani, Dr. Rodolfo Jara-Mesa, Dra. Therese Robles, and Mr. James Trimañez. The PSI has photo display centers at Hotel del Rio, St. Paul's Hospital, Iloilo Mission Hospital and the Atrium. The Photo-Artist
Having a father, Francisco ‘Paking' dela Cruz, whose passion was his cameras, it was not hard for Francis and his brother Gabby to also enjoy the field. Paking was the sole distributor of Canon Camera in Iloilo and the owner of Photografo Iloilo. He is also the founder and owner of Republic Promotions (billboard and outdoor advertising). With his dad's influence, his zeal for photography started during his high school years. Now, he spends most of his time in his business (signs, billboards, company IDs) and still creating beautiful pictures with his camera. His brother Gabby, the publisher of Philmap Travel and Leisure Magazine also features his pictures (the latest carries Candelaria Photos). This bi-monthly magazine is distributed by National Bookstore nationwide. The Photo Exhibit
As his first photo exhibit, dela Cruz makes us feast in the ‘moments' of his works. The pictures which were taken mostly from his family's travels convey life's drama. From the simplicity of things, the serenity of nature to the whirlwind changes of time. “Immortalize the moment, freeze the scene. If you love photography, try to make sure you don't take anything for granted. Savor the moment as you play with angles to make the picture beautiful.” The One-Man Photo Exhibit at Newpost Supply in Gen. Luna Street which started in August will end on September 9. Take time and visit this one of a kind photo exhibit. (With additional articles from www.photographycorner.com and Dr. Robert Leggat) |
