'Pack-a-Darag' contest launched
Craving for yummy and tasty "litson manok of Iloilo?" then wait no more, because the famous, native Darag litson manok will soon be available wherever and whenever native chicken aficionados want it.
The West Visayas State University (WVSU), the lead agency in the S&T Anchor Program for Philippine Native Chicken (Darag), together with the Western Visayas Agriculture Resources Research and Development Consortium (WESVARRDEC) through its Darag IEC team, recently launched the Pack-a-Darag contest which aims to invite Darag native chicken enthusiasts to design a working prototype for packaging the Darag litson manok on the go and other darag delicacies.
Through the contest, proponents of the S&T program envision that the famous Darag litson manok will soon be available to local markets in Iloilo City and other parts of the country. The packaged native chicken delicacy is expected to feature a "heat and eat" vacuum sealed chicken delicacy, particularly the litson manok, complete with all the necessary seasonings. Which is packed inside a handy, convenient, and most of all a visually appetizing design packaging material that is available to key outlets to increase the range of Darag marketability.
The contest is open to all. Design must include or convey advocacy for Darag using any kind of appropriate materials but entries must at least be 12 in. x 6 in. x 6 in. (LxWxH) in size.
Winners of the contest will receive cash prizes; Php 3, 000.00 for the champion, Php 2, 000.00 for the first runner-up and Php 1, 000. 00 for the second runner-up as well as certificates. The winning entry will get the chance to be used as the official packaging of the processed Darag food products.
The criteria for judging will include creativity and workmanship, 50%; functionality and ergonomics of the packaging material, 30% and practicality 20%.
Deadline for submission of entries will be on June 15, 2006 at 12:00 noon. Entries must be submitted to the WESVARRDEC Office, UPV, Gen. Luna St., Iloilo City. Winners will be notified through telephone on the same day.
WESVARRDEC as the official organization tasked to promote the IEC campaign for the Darag will facilitate the conduct of the contest from info dissemination, advertising, judging and awarding of prizes. The contest is one of the advocacy activities spearheaded by WESVARRDEC and WVSU to promote "heat and eat" native Darag chicken food products.
For more information, additional guidelines and pertinent information on the Darag, see posters and print ads or contact the WESVARRDEC-Darag IEC Team at tel. no. 335-0630. You may also log-on to www.darag.wesvarrdec.org or email at darag.iec@gmail.com.