Flip-flops and High Fashion
A great everyday wear
Great fashion could be anything as they say, but one thing that really got the nod of the trendy, the unpredictable and the young spirited fashionistas these last many seasons is the Brazilian flip-flops famously known as HAVAIANAS.
Bo Parcon with Pangging Rosales and
Jaki Peñalosa.
These flip-flops were first created in the 1960s with a Japanese sandals called the Zon as inspiration for the design. The designers of Sao Paulo Alpartagas S.A., makers of these superior quality rubber flip-flops were so fascinated by the relaxed island culture of Hawaii that they named the flip-flops Havaianas (ah-vai-yah-nas), which is Portuguese for Hawaiians.
Don Protacio with Ditas Taleon and
PJ Arañador
For decades, Havaianas have been a Brazilian staple. From the Amazon natives to the stylish elites of Rio de Janeiro and San Paulo, just about every Brazilian sports these flip-flops. The dynamic creative team of Sao Paulo Alpatagas increasingly created various styles of Havaianas and the appeal of the brand rapidly spread beyond Brazilian borders.
Eric delos Santos with Sarah Peña and
Marge Florete
Today, these slipper brand has a huge celebrity followings in Hollywood and around the world. Havaianas has transformed our local perceptions of slippers. These practical accessories are no longer confined to the home or beach. They are proudly worn anywhere and everywhere. Paired with everything from bikinis and boardshorts to jeans and skirts and even matched with dressier pieces, these flip-flops are now a wardrobe essential.
Antoinette and Jet Locsin of
Negros Occidental, seller and
trader and sub-official
distributor of Hsvaianas in
Western Visayas
Recently, three of Iloilo's top young designers were tapped to create their fashion statements inspired with these comfy flip-flops in mind, titled "Havaianas Endless Summer" at the Robinson's Place Iloilo, Fountain Area.
Pangging Rosales, Emmanuele Lopez,
Sarah Peña, Nonoi Ybiernas and
Bony Gaverza
Eric de los Santos showed off his carefree island escapade collection using black, acqua and fuschia as his color palettes, Bo Parcon paraded his military look with a sexy twist while Don Protacio unveiled his volume and dark clouds line.