Cebu Pacific sees sustained growth in 2nd half
Cebu Pacific said its foresees improved airline performance in the second half of 2010, based on the existing July and August passenger revenues and forward bookings for September to December.
The airline flew more than 1.6 million passengers in July to August 2010, up by 12 percent over the same period last year.
Revenues increased by 41 percent as yield improved on both domestic and international routes. Forward bookings from September to December 2010 also increased by 60 percent compared to the same period in 2009.
“Even if July and August are traditionally lean travel months, Cebu Pacific managed to exceed its passenger and revenue targets. We are confident that we can sustain our growth this second half as we have exceptionally strong forward bookings leading up to the Christmas peak travel season,” said Candice Iyog, vice president for marketing and distribution,
Cebu Pacific is aiming to fly 10.4 million passengers in 2010. It has already flown 4.1 million domestic and one million international passengers from January to June 2010.
“It has been our international operations that have really taken off in 2010. We have already established robust positions in our Asian destinations, such as Osaka, Seoul (Incheon), Singapore, Hong Kong, Shanghai and Macau, among others,” Iyog said.
She said the airline sees a 26 percent growth in international passengers from last year.*
In 2009, Cebu Pacific flew 8.8 million passengers.*
