PINK PEPPER
Max's SM City Iloilo awarded for excellence
Robert Trota, Rose Ong Arnie
Demerinpose with Max SM City Iloilo
staff with Mr and Mrs Aquillon.
Max's SM City Iloilo now belongs to Champions Club. This is the highest award given by the Management Franchising Inc. (MFI) because of their excellent service. The awarding was held at Max's last September 9.
Robert Trota, president of Max's Franchising, Inc., congratulated the staff and management team of Max's SM Iloilo for the job well done.
"You're one of the restaurants most admired by choice and you made it to the
Champions Club. Be consistent all the time," he said.
Robert Trota gives the certificate to Mr.
and Mrs Aquillon.
Trota also revealed that MFI gives two more awards, the Diamond Club and Elite Club.
Meanwhile, Filame Aquillon, managing director of Max's Iloilo, said that it is a great honor and privilege to be a member of the Champions Club.
"Rest assured we will do our best," she said.
Out of 144 Max's restaurants, both franchise and company-owned outlets nationwide, only 55 made it in the Champions Club. In order to be on the list, a 100 percent score for three consecutive months from a mysterious shopper should be earned. A mysterious customer is hired by the main office to act as a customer. They will evaluate the standard being practiced.
Max's SM City Iloilo reached the 100 percent mark for the months of February, March and April.
After they conduct such, then, they will inform the branch and reveal the score," said Dexter Sevilla, marketing manager of F & E Group of Companies.
Max's SM City staff received P5, 000 cash from the main office and P5, 000 cash from the Aquillon Group of Company, franchisee of Max's SM City Iloilo, SM Delgado and SM City Bacolod.
Rose Ong, franchise operations manager and Arnie Demerin, field operations manager also attended the awarding.
ABOUT MAX'S
Max's Restaurant's beginnings started in 1945, after World War II. Maximo Gimenez, a Stanford –educated teacher, befriended the American occupation troops stationed at Quezon City. Because of this friendship, the soldiers regularly visited Maximo's nearby home for a drink or two. Later on, the troops insisted that they pay for their drinks. This prompted Maximo to open a café where the troops could enjoy food and drinks.
The café initially served chicken, steak and drinks. Maximo's niece – Ruby, who managed the kitchen, created a special recipe for chicken that became an instant favorite for the GIs. Soon, the Filipino public heard about the delicious chicken – tender, juicy and crispy – and they came too! Max's Restaurant was born.
Over the years, Max's Restaurant's popularity grew and became known as "the house that fried chicken built". It has expanded in Metro Manila, Southern and Northern Luzon, Cebu and California, USA.
Looking towards the next millennium, Max's Restaurant has established itself as a household name, an institution, and a proud Filipino tradition. The second and third generations of the family continue to zealously uphold the standards and traditions set by Maximo and ruby for all Max's Restaurants..
Today Max's Restaurant has opened a window of business opportunity for dynamic individuals interested and willing to invest in the long standing tradition of quality which only a Max's Restaurant can offer. It opened its doors to franchising for the first time in the second quarter of 1998. This is the opportunity to join the thriving food service industry in the Philippines. Source: http://www.maxschicken.com)