Capiz conducts Product Expo Dec. 4-8
ROXAS CITY -- The Department of Trade and Industry holds this year's Capiz Product Expo back to back with Estilo Capiz at the Activity Center of Gaisano City Mall on 4-8 December 2008.
A trade fair and fashion show in one, it will highlight design-led handcrafted items of One Town One Product (OTOP), ranging from bamboo, cane and rattan housewares, coco shell fashion accessories, garments, wood-based giftware, furniture and fixtures, capiz and sea shell products, abaca footwear, home accessories and many more. Prepare to be wowed by the craftsmanship and ingenuity of Capiz artisans and craftsmen-entrepreneurs as some of their wearable products will be paraded by beautiful models in a mini-fashion show during the opening program, added Pollentes. This back-to-back marketing event will also feature processed seafood, fruits, vegetables and other delicacies in innovative packaging.
The activity will cap the year-long product development consultancy services extended by the DTI to the Micro Small and Medium Enterprises (MSMEs) particularly in the Gifts & Housewares and Processed Food sectors.
For the Gifts and Houseware Sector, international lifestyle designer, PJ Arañador was commissioned to provide MSMEs design ideas with potential commercial value using mixed materials and developing new product lines. Fresh from his stint in India, Mr. Arañador collaborated with MSMEs to come up with 120 new products which will be the main focus of the product expo.
Meanwhile, former San Miguel Corporation ace Marketing Consultant Mr. Abner Villahermosa was also tapped to work with the food processor group to improve and enhance their packaging. Product development consultancy is a continuing consulting services provided by DTI to local producers to improve the quality, marketability and competitiveness of their products.
Expected to grace the opening program of the Capiz Product Expo are Capiz Provincial Governor Victor A. Tanco, Roxas City Mayor Vicente B. Bermejo, and DTI Regional Director Dominic P. Abad. (R.Melliza/Ken Cunada-DTI Capiz)