Goodyear, F&E Group pioneer unique retail store concept in Iloilo
Zone opening and workshop marks 30th anniversary of F&E Group
Emman Aguillon, CFO of F&E Group,
Jeff Borja, International Racer, Dark
Side Racing Team, Goodyear Philippines
president and Managing Director Dave
Morin, F&E Group's President Atty.
Eduardo Aguillon, Filamie Aguillon,
General Manager and CEO and Gen
Aguillon, COO pose at the Goodyear
Racing Zone.
Goodyear Philippines celebrates its strong partnership with the F&E Group with the launch of the first Goodyear Racing Zone in Iloilo. The unique store concept pilots in the Philippines this year, allowing the F&E Group to pioneer this new retailing experience for consumers of ultra-high performance tires.
“Goodyear Racing Zone combines over a century’s worth of leading innovations with a keen understanding of what the ultra-high performance segment needs, and what today’s faster, more powerful and heavier high performance vehicles require. The lunch of Goodyear Racing Zone gives our consumers access to a comprehensive range of Goodyear ultra-high performance tires offered at unrivaled value,” said Goodyear Philippines President and Managing Director Dave Morin.
Goodyear has a rich racing heritage with more than 350 F1 titles and officail sponsorships of NASCAR and the Formula Drift in Singapore. The Goodyear Racing Zone allows Filipinos to appreciate this heritage and brings innovative products such as the much acclaimed Eagle F1 Asymmetric and the Eagle F1 GSD3 to consumers, in size that fit a wide range of rims.
Emman Aguillon, Deanna Tingson,
Macre Alejan, Manny Saavedra, Au
Sanagustin, Jeff Borja, Dexter John
Sevilla, Gen Aguillon and Ryan Chiong
pose in Goodyear Racing Zone featuring
Eagle F1 Asymmetric.
Aside from being a strong consumer retail experience platform, continual enhancements in class-leading Goodyear products and services are what make the Goodyear Racing Zone an excellent opportunity for the F&E Group which marks its 30th anniversary in the tire business.
The F&E Group has been an official dealer of Goodyear Philippines since February1994. The launch of F&E Goodyear Racing Zone provides the Iloilo dealership a wider selection of specialized tires as well as trainings and promotional support from Goodyear.
“The F&E Group has been our valued partner for 16 years and we are excited to embark into this chapter that will raise our business to the next level. With the Goodyear Racing Zone, the F&E Group will not only be able to cater to more specialized customer group. It will also have access to Goodyear branding, product knowledge, and training on more professionalized service that are all very important in the dealership’s consumer relations efforts,” added Morin.
Jeff Borja, International Race Car Driver.
He was the speaker during the Women
with Drive at SM City Iloilo
Aside from the opening of the Racing Zone, F&E also marks its 30th year by holding a Women with Drive workshop for its loyal customers and friends at the SM Iloilo.
The Women with Drive workshop is a free community service program of Goodyear specially designed for females. Aimed at empowering Filipino women on the road, the session educates participants on road safety and equips them with knowledge of a vehicle’s different areas, including the engine, fluids, electrics, belts, hoses, wipers, under body and tires.
F&E Group lauds the partnership it has maintained with Goodyear through the years. It appreciates the help Goodyear has provided through technologies that were shared to improve the efficiency of its operations as well as trainings in sales, marketing and human resources management.
“GY has been very supportive and involved in our operations because to them, the success of F&E is also the success of Goodyear Philippines,” said F&E Group owner, Atty. Eduardo N. Aguillon, C.P.A.
The F&E Group is engaged in wholesale and retail trading of tires in almost all sizes. F&E Enterprises maintains multiple outer at convenient locations within Iloilo City, Kalibo, Roxas City, San Jose, Antique Bacolod City and Dumaguete City.
For more information on Goodyear, log on to www.goodyear.com.ph
About Goodyear
Goodyear is one of the world’s largest tire companies. The company manufactures tires, engineered rubber products and chemicals in more than 90 facilities in 28 countries around the world. Goodyear employs more than 75,000 people worldwide.