‘Tipid-Sulit Idol Search 2010’ bags a Philippine Quill Award of Excellence
People’s brand Talk ‘N Text bagged another Award of Excellence at the recently concluded Philippine Quill. Its “Tipid-Sulit Idol Search 2010”—a search aimed at identifying and recognizing outstanding Filipino individuals and communities that exhibit the core Filipino values of hard work, perseverance and ingenuity, was recognized under the Communication Management category. The Philippine Quill Awards is the country’s most prestigious and relevant award for business communicators.
“Tipid-Sulit Idol Search 2010”, honored five outstanding Filipino individuals and four outstanding Filipino communities various parts of the Philippines. The winners bested thousands of entries from across the country, exceeding the target number of contest nominees by 900%.
“Talk ‘N Text is continuously making available, not only reliable and affordable products and services, but also exciting programs and projects that will empower and encourage Filipinos to attain a better quality of life. This back-to-back feat of Talk ‘N Text inspires us to create even more opportunities that will help our subscribers rise above their current financial status, through the tipid-sulit values of (masipag), perseverance (matiyaga), and ingenuity (maparaan),” shared Perry Bayani, Talk ‘N Text Group Head.
“Talk ‘N Text “Tipid-Sulit Idol” complements exisiting Talk ‘N Text initiatives such as free livelihood and Tipid-Sulit budgeting seminars, competitions like BiD Challenge, and Tipid-Sulit¬ products and services like the Barangay Phone and TicketLoad. The initiative is also an offshoot of Talk ‘N Text’s “Tipid-Sulit Pinas”, a 2009 Philippine Quill Excellence awardee of the same category.
Beyond the achievements of the nationwide search and its contribution to the integrity of the “Tipid-Sulit Pinas!” advocacy, “Tipid-Sulit Idol 2010”, succeeded in further expanding the network of Talk ‘N Text subscribers, which now stand at the 18.5million-subscriber count as of end-September 2010./PR
