'Franchise power' back in Iloilo
Key players in the country's franchise industry are back in Iloilo City for a regional venture facilitation and resource linkaging seminar.
With a day-long educational session up for would-be franchisors, the Chamber Commerce & Industry of Iloilo, Inc. and the Department of Trade and Industry Regional Office 6 lead the event.
Dubbed "The Power of Franchising," Bing Limjoco and Manuel Siggaoat of the Philippine Franchise Association (PFA) are among the confirmed speakers.
As such, Ilonggo entrepreneurs and business enthusiasts are enjoined by the PFA to be part of this "power" event.
William Martirez, Executive Director of the Chamber of Commerce of Iloilo told The News Today (TNT) that topics up for discussion will greatly help would-be franchisors "take off rightly."
"Feel the power of franchising," "Discover the franchise advantage," Learn Franchising the right way," "Know the franchise development process," "Gain perspective on the industry," and "Meet the people who can help you" are the sessions lined up.
Speakers from Manila and the PFA are also set to give an overview of the "Fast Ventures Project" aimed at accelerating the sustainable transformation of Ventures Project. There will also be an extensive talk on the government's small-medium enterprise agenda, the legal aspects involved in the industry and the opportunity for linkages with financial groups.
Project Director is Rene Cabalum, marketing specialist of the Taytay sa Kauswagan Inc. (TSKI). It was also the TSKI that put together last year the biggest franchising event here in Western Visayas where top players in the Ilonggo business community gathered.
Venue for Thursday's franchising gab is the Days Hotel along General Luna Street corner Bonifacio Drive, Iloilo City. All participants will also be issued a certificate that is needed by any would-be franchisor.
Program partners are Pearl 2 and the Philippine Chamber of Commerce and Industry.