Globe still dominates postpaid market with higher revenues, research shows
MANILA – Globe Telecommunications Inc. continues to enjoy a wide chunk of the mobile postpaid segment pie with a higher revenue base and increasing SIM ownership.
Globe Telecoms, in a disclosure to the Security and Exchange Commission (SEC), said that its revenues from prepaid reached P6.8 billion in the first semester this year while Smart has P3.4 billion. Sun and its listed parent company, Digitel , have not disclosed any comparable figure.
Aside from having the highest mobile postpaid revenue share in the industry, recent results of a nationwide consumer tracking research conducted by research firm, The Nielsen Company (Philippines), Inc., show that Globe maintains a significant lead over its competitors in the same segment, in terms of SIM ownership.
Aggregated tracking data from April to August 2010 showed that Globe cornered 48 percent of the total base of all consumer postpaid owners nationwide, higher than Sun’s 28 percent and Smart’s 23 percent postpaid SIM share.
Globe president and chief executive Ernest Cu attributed the widening lead to its strategy of focusing on quality subscribers, recalibrating acquisition efforts with more innovative postpaid plans and giving higher value for loyalty.
“The results of the research affirm that we are on the right track in gaining market and revenue share. Our thrust towards customer-centricity is gaining momentum, as shown by strong market interest in our customizable ‘My Super Plan’ and ‘My Fully Loaded Plan’ offers. More importantly, it shows that our customers appreciate our commitment in giving them superior experience through our products and services,” Cu said.
My Super Plan is a buffet of services where subscribers can choose and pay for all-you-can call, text or web surfing, depending on their needs and usage. On the other hand, My Fully Loaded Plan is a new Globe postpaid offer that allows subscribers to choose a monthly consumable amount, up to nine bonus or free offers and a selection of handsets.
Cu had earlier said that Globe would recalibrate its product and service offers to compete for market share.
“In the past two months, we have noted an increase in revenues and usage. We are inspired to continually find ways to improve our offers and our service via improvements in our network and equipment,” Cu said.
Globe has revolutionized postpaid with its attractive packages, including qwerty, touch-screen and android phones at more affordable rates.
Recently, Globe introduced the iPhone 4 in the Philippine market via its postpaid plans. Globe also offers its subscribers the most innovative loyalty rewards program in the industry.
The MyRewards MyGlobe program allows subscribers to earn points based on how much they load or spend and how long they keep their Globe SIMs active. These points can be used to redeem items, or get discounts and freebies from partner establishments by simply showing the SMS coupons sent to their Globe phones.*PNA
