Expo to showcase Capiz’s top products starting today
ROXAS CITY – The Capiz Product Expo will open today, December 3, at the Gaisano City mall as part of the events of the Sinadya sa Halaran 2010.
The annual marketing event is Capiz Product Expo: “Manggad sang Capiz” (Capiz’ wealth).
Provincial Director Ermelinda Pollentes said this year’s showcase will be a fusion of products crafted out of ordinary raw materials such as buri, pandan, capiz and coco shells, bamboo and abaca.
For those who are looking for unconventional yet functional Christmas gifts at affordable prices, this is the best place to shop, she said.
Started in 2007, the Capiz Product Expo was conceptualized purposely to help promote and market One Town, One Product (OTOP) and non-OTOP products through the introduction of designs and concepts with high market potentials.
The objective was for local micro, small and medium entrepreneurs (MSMEs) to see the value and importance of continuous product improvement and innovation for sustainability and increased competitiveness.
The product expo also aims to ultimately widen and expand their market base and reach.
Invited to cut the ceremonial ribbon is 2nd District Rep. Jane Castro, who will be assisted by Suzette del Rosario and Fatima Tanco, first ladies 1st District Rep. Antonio del Rosario and Capiz Gov. Victor Tanco, respectively.
DTI 6 Regional Director Dominic Abad is also expected to grace the opening rites and to lead the unveiling and launching of the Provincial Quality Seal.*
